The geographical position of Deruta and the abundant availability of the clay in the nearby hills boosted the development of the Deruta potters and the expansion of their businesses. 

Already widespread in the Roman period, ceramics have been Deruta’s main source of income for a number of centuries. From 1336 cooperative organisations produced everyday objects: the “Maiolica Arcaica”. Vitrified ceramics with decorations in green/copper or manganese brown, fashioned on the wheel in a single throwing.
The decorations were mainly geometric and floral motifs. 

Deruta goods were therefore offered on rich and popular markets: in addition to the refined and sophisticated vitrification, the art of glazed earthenware also flourished. Indeed, the same kilns produced bricks, terracotta and painted vases. In the 16th century, the “Compendiario” style took shape: the outlines of the images are concise and simple, reliefs and sinuous edges. Finally the “calligraphic” style are composed of a dense network of foliage with inserts of landscapes, hunting scenes and zoomorphic depictions.

In the vicinity can be seen the Sacred place of Madonna dei Bagni. Here there’s an extraordinary collection of ceramic tile votive offerings made by the locals over the last four centuries in thanks to the Madonna.